Tibyan Strategy
Saleh Zeer
Main author and coach at Tibyan Strategy, with a background in business analysis, marketing and Islamic economics and finance.
Saleh Zeer is the main author and coach at Tibyan Strategy. Based in Istanbul, he brings a professional background in sales, business analysis and marketing strategy to his writing and development work.
Academic background
- PhD candidate in Islamic Economics and Finance at Istanbul Sabahattin Zaim University, as listed on his LinkedIn profile. His doctorate is in progress.
- MBA, Heriot-Watt University.
- Thesis-based master's studies in Islamic Economics and Finance at Istanbul Sabahattin Zaim University, listed for 2020–2022.
- ACCA studies, listed as ongoing. This is not a claim of completed ACCA qualification or membership.
- Google online marketing certification, 2017.
Professional background
His LinkedIn profile records more than two decades of sales experience in Saudi Arabia, followed by business analysis and sales roles in Türkiye. His current marketing work includes market-entry strategy for Syria and applied AI for marketing teams.
At Tibyan, his articles and coaching connect business questions with practical thinking, team development and responsible use of AI.
Profile and credentials
The academic and professional details above are drawn from his LinkedIn profile. Follow the LinkedIn and X links below for his professional profile and published perspectives.
Articles by Saleh Zeer
- Responsible AI at Work: A Pre-Use Checklist ↗
A six-point checklist for reviewing an AI-assisted draft before it becomes an email, recommendation or business commitment.
- Clear Team Decisions: A Simple Meeting Record ↗
A five-field meeting record to distinguish discussion from agreement and make the next action, owner and review point explicit.
- Test an Idea: A Small-Experiment Worksheet ↗
A practical worksheet for turning an uncertain idea into a bounded learning exercise, with a fictional handover-form example.
- Better questions, better possibilities ↗
Turn a broad work challenge into a clear question, separate facts from assumptions, and design one small experiment.